Latest Statistics
We are contiunally researching and updating our database with the latest market fact figures and stategic intellegence for all things to do with internet marketing.
This helps us ensure we give the most accurate valuations and advice with up to date knowledge and experience.
We will be quoting the latest useful and Interesting statistics here in the future.
In the meantime contact us if there is anything you would like us to offer information on.
Turnover-per-employee ratios
Sales Per Employee |
|
| High Street Retailers: | |
| DSG (PC World, Currys, Dixons) | £210,000 |
| Kesa (Comet) | £170,000 |
| John Lewis | £90,000 |
| Online Retailers: | |
| Easycom (online Electricals Retailer) | £1,000,000 |
This highlights just one massive potential cost advantage online retail can have over the High street. Add this to the consideration of the cost of Retail space compared with the lower cost and less space required of a warehouse/picking/packing operation and you can start to appreciate how much cost saving is available to fund marketing strategies to bring customer to an ecommerce site.
What is a hit worth? Turnover-per-unique visitor ratios:
| DuchyMark Estimates 2008: | Argos |
|
| Internet Sales (includes In store Pickups) | £1,000,000,000 |
|
| Monthly Unique Visitors (note 1) | 7,000,000 |
|
| Monthly Sales per monthly unique visitor | £12 |
Argos offer a strong multi-channel proposition by virtue of their store network that is already geared into warehouse to counter order supply. Unlike supermarkets that do not enjoy this in-store warehouse picking to customer infrastructure, Argos can make good use of "Check & Reserve" via the internet (11.9% of all sales) as well as the usual home delivery internet channel (8.9% of Argos total sales).
note 1: "Unique Visitors" as a statistic needs to be expressed with the period being reviewed and considered accordingly. For example a regular visitor visiting at least once every week is one unique visitor per year. However expressed weekly that person would represent 52 weekly unique visits per year or similarly 12 "monthly unique" visits per year. This is an important statistical distinction when comparing figures particularly where returning loyal visitors are a signficant feature. In the Argos example if visitors visit on average 4 months out of the year (a reasonable estimate) the annual spend per annual unique visitor might be around £50. If they visit on average 8 months in the year the figure per visitor increases to around £100 - but then there are half as many unique people who visited the site within the whole year - and twice as much market left to go for!
Research Reports and Links
We will be providing links from this section to reports and research work into internet marketing strategies, evaluations and usage statistics.
If you have any relevant links you would like us to consider for inclusion please contact us.
Linking - Getting and Giving Relevant Links
Currently we are inviting participants in a collabarative link encouragement project. Not a farm and not reciprocal linking - just encouraging webmasters within a community to look at newly registered sites within the community and consider linking where relevant to the overall mututal benefit of all. Thats the theory! Find out more.
Useful Information Sources
If you have any relevant internet sales and marketing information links for us to consdier for inclusion please contact us.
| Small Business Niche Suppliers | Small business benefits from trend towards internet shopping |
| Retail Sales June | http://www.statistics.gov.uk/pdfdir/rsnr0708.pdf |
IMRG Capgemini eretail sales index |
£26.5 billion spent online in the UK in first half of 2008 being 17p in every £1 spent. |
| Web Audience data | This site offers US web visits data estimates for most significant websites with a US audience. |
| Ebay Auction Visitor Tools | This site offers an EBay auction visitor tool similar to googles analytics for your own website. Determine search terms. |