DuchyMark - Accounting for Internet Marketing
At the threshold of a marketing revolution, traditional advertising media are now supplemented by the internet which is changing the economics of effective marketing beyond all recognition.
That is not to say the traditional media of TV, radio, newspapers, magazines, leafleting, billboards and buses are becoming redundant - cleverly used they may become even more effective - but the economics of the way they are should be used has changed dramatically.
Websites can now impart all the information a potential customer requires. TV, Radio and printed media become important to drive visitors to internet sites where the real selling can commence. Pay Per Click (PPC), Pay Per Impression (PPM), Google etc organic search traffic through Search Engine Optimisation SEO, content marketing and referral linking become new sources for traffic.
We specialise in providing accounting support for these new opportunities and marketing decisions. Tools such as Google Analytics provide data that typically raise many evaluation questions. How do you relate these to your goals and evaluate between online and offline traffic sources and account for the success and improvements required in effective marketing as a whole? Seldom has there been a more complex financial evaluation requiring a qualified accountant's financial analysis to measure and optimise marketing management objectives within a financial budgeting context.
What we do.
Audit your web strategy and tactics from a financial accounting commercial perspective. We report on the financial and commercial effectiveness of the many marketing options including Pay per Click, Organic search optimisation, and the often neglected options of conventional print or media advertising to drive relevant traffic to your website and convert that into sales.
Advise on the most cost effective tactics and strategies to achieve your commercial objectives. Again we consider a comprehensive range of publicity tools from the obvious Pay Per Click, through Social Networking and Forum strategies, to print, bill board and vehicle advertising and many more. The obvious strategies are the most competative with the unusual but often most cost effective easily overlooked.
Independant valuations of your website for the purposes of tax, legal or financial compliance, balance sheet accounts valuations or potential sales and disposals. Click here for more information.
Independant internet marketing fraud investigations detecting, for example suspected pay per click frauds and action to protect your marketing budget from losses such as competitor abuse.
Who we are.
A fully Qualfied Chartered Management Accountant with years of experience in internet marketing, business valuations and marketing strategies undertakes all projects. Assisted by an independant business and data mining experienced and motivated team with Google Accredited Analytics skills.
There are various ways in which a business can advertise on the web including:
- Pay Per Click Advertising
- Email Based Advertising
- Onsite Banner Advertising
- Newsletter Sponsorship
- Affiliate Marketing deals
We advise, and provide financial analysis on all of these and other marketing strategies. Contact us for a no obligation initial review on your business marketing strategy and new opportunities.